The revenues from the sales of personalized video’s will be shared between MyVidayo and the sport event related to the investment of the parties. Visitors can easily share their online movie with friends and family. This generates a lot of free marketing for the sport event. Commercials can also be added to the movies, bringing additional revenues.

Besides the creation of personal movies, installing MyVidayo enables the following additional features:

• 1. A narrowcasting system for commercials and bulletins.
• 2. The system can deliver the race status to screens on the finish line.
• 3. The sportsmen can see their action moment on video screens at the finish line.